diff --git a/.env.example b/.env.example
index ea72059..396c5b5 100644
--- a/.env.example
+++ b/.env.example
@@ -8,3 +8,9 @@ PDF_TO_ICS_IMAGE=git.file-archive.de/webfarben/pdf_to_ics:v1.2.2
 # Optional: App-interne Basic Auth (leer = deaktiviert)
 WEB_AUTH_USER=
 WEB_AUTH_PASSWORD=
+
+# Optional: Matomo Tracking
+# Beispiel: MATOMO_URL=https://matomo.example.de
+# Beispiel: MATOMO_SITE_ID=5
+MATOMO_URL=
+MATOMO_SITE_ID=
diff --git a/WEB_README.md b/WEB_README.md
index 72ce439..b01ccd5 100644
--- a/WEB_README.md
+++ b/WEB_README.md
@@ -75,6 +75,23 @@ WEB_AUTH_PASSWORD=BitteSicheresPasswortSetzen
 
 Für öffentliches Deployment zusätzlich Reverse Proxy + HTTPS verwenden.
 
+## Matomo (optional)
+
+Für Zugriffsstatistiken kannst du Matomo direkt aktivieren:
+
+```dotenv
+MATOMO_URL=https://matomo.example.de
+MATOMO_SITE_ID=5
+```
+
+Dann neu deployen:
+
+```bash
+./update.sh
+```
+
+Wenn beide Variablen gesetzt sind, trackt die App Seitenaufrufe auf Landing/App sowie ein Event für den ICS-Download.
+
 ## Schlanker Server-Checkout (Sparse)
 
 ```bash
diff --git a/docker-compose.deploy.yml b/docker-compose.deploy.yml
index 59b9bdd..8177762 100644
--- a/docker-compose.deploy.yml
+++ b/docker-compose.deploy.yml
@@ -17,6 +17,9 @@ services:
       # Optional aktivieren für App-Login:
       - WEB_AUTH_USER=${WEB_AUTH_USER:-}
       - WEB_AUTH_PASSWORD=${WEB_AUTH_PASSWORD:-}
+      # Optional Matomo-Tracking:
+      - MATOMO_URL=${MATOMO_URL:-}
+      - MATOMO_SITE_ID=${MATOMO_SITE_ID:-}
     healthcheck:
       test: ["CMD", "python3", "-c", "import http.client,sys;c=http.client.HTTPConnection('127.0.0.1',8000,timeout=5);c.request('GET','/');r=c.getresponse();sys.exit(0 if r.status in (200,401) else 1)"]
       interval: 30s
diff --git a/web/app.py b/web/app.py
index 93b9453..6709dfb 100644
--- a/web/app.py
+++ b/web/app.py
@@ -29,6 +29,22 @@ app.mount("/static", StaticFiles(directory=str(Path(__file__).parent / "static")
 security = HTTPBasic()
 
 
+def get_matomo_context():
+    matomo_url = (os.getenv("MATOMO_URL") or "").strip().rstrip("/")
+    matomo_site_id = (os.getenv("MATOMO_SITE_ID") or "").strip()
+
+    if not matomo_url or not matomo_site_id:
+        return {
+            "matomo_url": None,
+            "matomo_site_id": None,
+        }
+
+    return {
+        "matomo_url": matomo_url,
+        "matomo_site_id": matomo_site_id,
+    }
+
+
 def require_auth(credentials: HTTPBasicCredentials = Depends(security)):
     expected_user = os.getenv("WEB_AUTH_USER")
     expected_password = os.getenv("WEB_AUTH_PASSWORD")
@@ -48,22 +64,28 @@ def require_auth(credentials: HTTPBasicCredentials = Depends(security)):
 
 @app.get("/", response_class=HTMLResponse)
 def landing(request: Request):
+    context = {
+        "request": request,
+    }
+    context.update(get_matomo_context())
+
     return templates.TemplateResponse(
         "landing.html",
-        {
-            "request": request,
-        },
+        context,
     )
 
 
 @app.get("/app", response_class=HTMLResponse)
 def index(request: Request, _: None = Depends(require_auth)):
+    context = {
+        "request": request,
+        "error": None,
+    }
+    context.update(get_matomo_context())
+
     return templates.TemplateResponse(
         "index.html",
-        {
-            "request": request,
-            "error": None,
-        },
+        context,
     )
 
 
diff --git a/web/templates/index.html b/web/templates/index.html
index 5c56b17..7ba760f 100644
--- a/web/templates/index.html
+++ b/web/templates/index.html
@@ -159,6 +159,22 @@
       to { transform: rotate(360deg); }
     }
   </style>
+  {% if matomo_url and matomo_site_id %}
+  <script>
+    var _paq = window._paq = window._paq || [];
+    _paq.push(['trackPageView']);
+    _paq.push(['enableLinkTracking']);
+    (function() {
+      var u = '{{ matomo_url }}/';
+      _paq.push(['setTrackerUrl', u + 'matomo.php']);
+      _paq.push(['setSiteId', '{{ matomo_site_id }}']);
+      var d = document, g = d.createElement('script'), s = d.getElementsByTagName('script')[0];
+      g.async = true;
+      g.src = u + 'matomo.js';
+      s.parentNode.insertBefore(g, s);
+    })();
+  </script>
+  {% endif %}
 </head>
 <body>
   <main class="wrap">
@@ -230,6 +246,12 @@
   </main>
 
   <script>
+    function trackMatomoEvent(category, action, name) {
+      if (window._paq && Array.isArray(window._paq)) {
+        window._paq.push(['trackEvent', category, action, name]);
+      }
+    }
+
     let currentFile = null;
     let currentFilename = null;
 
@@ -334,6 +356,8 @@
         window.URL.revokeObjectURL(url);
         a.remove();
 
+        trackMatomoEvent("pdf_to_ics", "download", "ics_export");
+
         resetForm();
       } catch (error) {
         showError(`Fehler: ${error.message}`);
diff --git a/web/templates/landing.html b/web/templates/landing.html
index d6a3cd4..767cc8d 100644
--- a/web/templates/landing.html
+++ b/web/templates/landing.html
@@ -87,6 +87,22 @@
       color: #4b5563;
     }
   </style>
+  {% if matomo_url and matomo_site_id %}
+  <script>
+    var _paq = window._paq = window._paq || [];
+    _paq.push(['trackPageView']);
+    _paq.push(['enableLinkTracking']);
+    (function() {
+      var u = '{{ matomo_url }}/';
+      _paq.push(['setTrackerUrl', u + 'matomo.php']);
+      _paq.push(['setSiteId', '{{ matomo_site_id }}']);
+      var d = document, g = d.createElement('script'), s = d.getElementsByTagName('script')[0];
+      g.async = true;
+      g.src = u + 'matomo.js';
+      s.parentNode.insertBefore(g, s);
+    })();
+  </script>
+  {% endif %}
 </head>
 <body>
   <main class="wrap">